Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM programs.

We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:

  • Accelerate agile
  • Deepen account insight
  • Strengthen sales collaboration
  • Build a blended strategy
  • Invest in metrics
Know More

Speaker

rohan

Rohan Salgarkar

Managing Director at Avira Insights

alora

Leslie Coco Alore

Global Vice President of Growth Marketing at Ivanti

bill-doyle

Bill Doyle

Global Digital Account Insights Program Lead at SAP

JORDAN

Jordan Adams

Managing Director at Oneninefive

gregg-for-web

Gregg Medaglia

Founder and Chief of Business Operations at B2Lead

michael-for-web

Michael Phelan

Principal and Founder at Go-to-Market Pros

fuller-for-web

Meredith Fuller

ABM Strategist & Managing Director at Quarry

thom-gol

Thom Campbell

Marketing Manager at Dropsuite

matt-lavine

Matt Levine

VP West Coast at Kingpin Communications

pat-gol

Pat Oldenburg

VP Demand Marketing at ServiceMax

pat-golamy-gol

Amy Poole

Director at FLUME Marketing

Host

Bob Samuels

Bob Samuels

Co-Founder at TechConnectr

rob-leavitt

Rob Leavitt

SVP at ITSMA