End to end digital paid media strategy creation
Managing leads and client servicing for existing digital
media clients. Research and creation of pitches along with the team
Google Adwords, Social Ads & Analytics Technical Expertise
Thorough understanding of SEM - Google Adwords, Social Ads,
Google Analytics
Expert in managing paid search campaigns
Excellent control on the following tasks- Keyword Bidding, Ad
copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most
recent Adwords features
Excellent understanding of Google Analytics and deriving to
action items from data points
Understanding client goals/objectives and their entire
digital marketing needs including Search Engine Marketing (SEM), Social Media, Display
Advertising Work jointly with internal team to drive campaign strategy & development
Identify growth opportunities from the client portfolio and drive revenue
Identifying the target audience for a particular media
campaign and deciding how best to communicate to that audience
Monitoring buying strategies
Liaising and building relationships with clients and media
sales companies Optimise plans and budget according to the best media mix
Creating and executing paid media campaigns across our
channels of records Analyzing, Recording and Troubleshooting performance data in excel
Making in-the-moment campaign management decisions with
massive budgets
Mentor and groom the team members
Focuses on increasing both site traffic and revenue for
Inforgrowth.com. Analyze performance through analytics tools
Develop and manage digital marketing strategy
Manage and maintain the organisation's website(s)
Write and optimise content for the website and social
networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular
internal reports
Attain key performance indicators such as reducing the
website bounce rate, increasing dwell time or improving conversion
Fix any errors or bugs in online content
Create online banner adverts and oversee pay per click (PPC)
ad management
Identify new trends in digital marketing, evaluate new
technologies and ensure the brand is at the forefront