There is a surge of ‘dot ai’ companies that merely convert “Data” into “Information”. However, deriving ‘insights’ from that Information requires a special skill. Visualizing these insights in a customizable, shareable, and easy-to-use UI are some of the features that these ‘dot ai’ data crunching companies lack. The result being that the burden is pushed back to the user to connect the dots and spot trends and derive insights for taking well-informed decisions.

AviraInsights Technologies has launched a smart Decision-Enabling tool that bridges the gaps and unmet needs left by existing market intelligence providers. Aptly named FABRIC, the product is a result of a smart collaboration of technology and unparalleled market research experience. FABRIC platform integrates expert views and dynamic market information to solve complex business problems through synergized intelligence between technology and market research.

In the words of the Chief Executive Officer, G. R. Viswanath, “the threads of Data Mining, Data Analysis and Data Customization are weaved together to create a FABRIC that directly and efficiently impacts corporate decision-making. The robustness of FABRIC intelligence makes it pervasive across all business lifecycles”

With a methodology that deviates from the traditional and linear forecasts, the proprietary Trend-based approach of FABRIC facilitates market research as an effective evaluation and validation tool for business strategies. Additionally, FABRIC uncovers the latent interconnectedness among the entire market ecosystem allowing FABRIC users to understand the market players and make insightful decisions.

“Not having real-time data, and available data not being actionable or comprehensive enough are the pain-points I discussed with numerous clients in my experience. FABRIC is the result of our efforts to provide a solution to these and many other unmet needs”, said Rohan Salgarkar, the MD & Chief Strategy Officer who spearheads engagements with think-tanks of client-companies ranging from start-ups to Fortune companies.

With secure and strong technologies implemented, a robust ‘Authoring tool’ at the backend, customization and task-management features for optimal utilization of data, FABRIC is a phenomenal tool for a decision-maker and a one-stop platform to access, evaluate, utilize, and validate all business strategies before implementing them.

AviraInsight’s Chief Technology Officer, Ajay Krishnamurthy, who has pioneered Enterprise Technology platforms from the Silicon Valley, has bolstered the tool from security, scalability, and ease of use. “The proprietary Authoring Tool is the first step towards Automation. It allows data-scaling while keeping tabs on the quality and accuracy aspects of the data. When Technology takes care of large volumes of tasks, leaving the Analysts to focus on client-specific objectives, we know that we are making a tremendous impact across the entire value chain”, said Ajay.

Traditional “Market Research” has unfortunately become ineffective to many decision-makers because of the inherent drawbacks in the production and consumption of research reports. Traditional market research becomes stale by the time it arrives as a report in users inbox. FABRIC overcomes these drawbacks and delivers real-time, actionable, relevant trends and insights to decision makers.

Strategy teams in companies are catalysts that drive a decision from its conception to execution & review phases. FABRIC emulates the decision requirements as a virtual strategy team by bringing the unparalleled combination of Market Intelligence, Competitive Intelligence, Business Intelligence, and Decision Intelligence.

The platform provides relevant support to the Decision-Maker at all stages of Decision Lifecycle - Decision Making, Decision Execution and Decision Review – making FABRIC a Virtual CXO!

AviraInsights is a market intelligence company. We have synergised our strengths of Information Technology, Consulting and Market Research to build our proprietary platform that helps our clients in effective decision making. Driven by a vision to be a one-stop business partner to all the growth and expansion plans of its clients, AviraInsights has built an alliance base to make the Intelligence-data not just academic, but actionable. Understanding business in its entirety on the back of the decades of experience of the Management team, the company strives to empower its clients by providing an Access to research, Analysis of key dynamics, Evaluation of market data, Application of it to business objectives.