Addition To This, many online retailers are progressively adopting AR and VR technologies to provide an enhanced experience for their customers like Ikea has come up with the Ikea Place ARKit app, the one that avails users a 3D preview of the selected furniture at the chosen area in their homes/offices. The users can search for the suitable and desired furniture items, Lowe’s, a North American retailer of home furnishings goods, has been dreaming up an interesting in-store use of VR. Using an HTC Vive and a custom-made controller, the ‘Holoroom Test Drive’ allows anybody hesitant around power tools to put on a VR headset to find out how to use the tools in a safe virtual space etc. All these above factors are contributing to the growth of the global virtual reality market. According to the FABRIC’s prediction, the AR-VR entertainment industry is considered to display growth of $31503 million by 2023 which currently means $13974 million. This implies that a growth rate of 32.43% would simply be achieved.

Virtual reality technologies can be a great addition to galleries since it allows creating virtual tours around your exhibitions. for example, Tretyakov Gallery, uses a VR app to enable their broad audience to create paintings in the famous artist’s manner and then share them on social media. Many artists, like Imagine Dragons, U2, Björk and others, are using VR and 360-degree videos to make their performance unforgettable. A lot of music fans are paying for the ability to watch VR concerts and festivals using headsets they have. Various Theme parks continually change to incorporate new technologies. Since the development of virtual reality, designers of theme park attractions have utilized several different immersive technologies.

From Supply Side we have companies such as NVIDIA, Owlchemy Labs, Luden.io, Unity Technologies, Within, LiveLike, Subvrsive, Virtuix, NUVIA, Matterport, Oculus. From Demand Side we have major hollywood players, including AMC, Disney, DreamWorks Animation, HBO, Netflix, Sony Pictures, and Viacom.

While AR layers digital information contained in real world scenarios, VR offers an entire immersive experience. Many devices such as smartphones which a vast majority of consumers have are already AR enabled making it more easily accessible, economic, and easier to execute. Over two billion smartphones can display high quality, true-to-size AR content. VR on the other hand involves specially configured devices that are rather costly and not owned by the average consumer. Although the number of VR devices being sold has seen a substantial increase over the years. FABRIC has deep insights of both these technologies individually.

FABRIC has investigated AR-VR in Entertainment and offers 7! cross segments. Avira's market intelligence platform FABRIC has synchronized 235 high importance market activities using AR-VR. We would love to exchange our methodology, datasets, and observations on the quick demo of FABRIC.

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